UPSIDE by SRG Holding Ltd – a premium residential project located in the heart of Business Bay, Dubai. The high-rise tower offers an exquisite living experience that blends sophistication, comfort, and convenience.

At Upside, apartments are designed with high-quality finishes and modern interiors that offer a perfect blend of style and functionality. With a range of apartment sizes and layouts, from studios to 1 bedroom units, that cater to the diverse needs of the residents.

The key features of Upside includes fully furnished kitchens with state-of-the-art SMEG appliances, while the washrooms will highlight with sanitary ware and accessories by Carlo Frattini & Geberit. At the top, the project holds a Smart Home feature, elegant Italian interiors, European made LED- lighting (GRMS, BMS, ELV – premium European brands) throughout the property, Schindler elevators and many more.

Experience the luxury and comfort of living at Upside by SRG Holding along with the stunning views of the Downtown Dubai, Burj Khalifa, Dubai Water Canal and the city skyline while living in a vibrant and bustling neighborhood.

Upside is conveniently located at Business Bay – the business district of Dubai, minutes away from Burj Khalifa, Dubai Mall, Dubai Canal, Za’abeel, DIFC, Dubai’s creative hub D3 and other major attractions in the city.